Asset enhancement initiatives ("AEIs") has inevitably become an important growth engine for Fortune REIT in recent years. The AEIs not only created a more comfortable and exciting shopping environment, they have also unlocked value from our
properties and brought impressive returns to Fortune REIT’s Unitholders.
Over the years, Fortune REIT has been leading the market by consistently achieving a return on investment ("ROI") of over 20% for all its AEIs. Since 2008,
we have rolled out the AEIs at Fortune City One, +WOO, Ma On Shan Plaza, Belvedere Square, Jubilee Square and Waldorf Avenue with great success. The enhanced shopping ambiance is well received by residents, shoppers and tenants.